Archive for the 'Interviews' Category

How Does Your Cupcake Compare to Your Personality

Posted by on Saturday, August 3rd, 2013

cupcake-personality-03-chocolate-squared-sl

I remember covering personality tests in class during high school psychology but I don’t remember them ever being this tasty. Burton Cole of Warren, Ohio’s Tribune Chronicle has been taking a look at what our favorite foods can reveal about us in his blog. From cold-shouldered ice cream to the transformative condiments, it can make you feel like you have stepped through Alice’s looking glass when you realize that your favorite tasty treats have a story to tell if you’re willing to listen.

Read the rest of this entry »

Meet Henry, the CCO of Henry’s Cupcakes

Posted by on Thursday, August 1st, 2013

susie films logo

Cupcakes are sweet and kids are cute. So it makes sense that by bringing the two together in the right way you can create a recipe for success, right? That is just what the folks at Susie Films have done in their recent short film, Henry’s Cupcakes. Warning: the following short film may put a smile on your face and a growl in your tummy. Do not watch on an empty stomach. Read the rest of this entry »

Why are Cupcakes so Popular?

Posted by on Tuesday, November 3rd, 2009

nprlogo

This NPR discussion looks at why cupcakes and cupcake shops have become so popular.  The explanation is that we are in an economic bubble similar to what the coffee industry went through.  Cupcake shops like Magnolia, in NYC, started the trend that quickly caught on.  Now cupcake shops are popping up all over the country.  The good news is that according to the this discussion, cupcakes are still going strong and we can expect cupcake shops to continue opening up.

Cupcake Bakery Weighs in on Health Care

Posted by on Friday, July 31st, 2009

Cupcake Royale

Who knew cupcakes have even made its way into the national health care debate? Oh the power of the simple cupcake.

Seattle’s Cupcake Royale owner, Jody Hall, has weighed in with her thoughts on the effect of rising health care costs on her small business.

… Hall says something has to be done about the expense of providing health coverage. She says her premiums have increased 20 percent in each of the past few years, and a couple of years ago, they went up 40 percent.

“It’s unsustainable to manage that kind of expense hike, so we are forced to cut our quality of coverage to make it more affordable, and that doesn’t do much for society,” she says.” A lot of small businesses are doing that or cutting insurance altogether.”

Additionally, Jody took part in a White House discussion and gave her perspective about the challenges of health care costs for small businesses.

Vegans Mean Business at The Bleeding Heart Bakery

Posted by on Monday, April 13th, 2009

Chicago vegans know where to go when they need some sugar – take the Damen bus to Belmont and stop when you see the giant neon sign: The Bleeding Heart Bakery. Since 2005, owner and executive pastry chef Michelle Garcia, along with her husband Vinnie and a staff of punky young bakers have been baking up local, sustainable and organic treats for vegans and dairy-eaters alike. I asked Michelle about her experiences both as a former vegan and as a professional chef catering to vegan customers. Her answers proved a point I already knew was true in my heart- vegans are hungry, they have money, and they want to buy your delicious vegan treats. So bakery owners, listen up: get yourself a great vegan recipe book pronto.

Do you remember the first vegan dessert you ever tasted?
That would be the German chocolate cake from Chicago Diner.

If so, what did you think about it?
At the time, I was so excited to be able to have a birthday cake that I didn’t care about how it tasted, so I guess I don’t even remember.

If not, do you think it’s better that you don’t remember it?
*I’m pretty sure the answer is yes, definitely.

Your original location on Chicago Ave was a hit with vegans from day one- what made you decide to offer vegan treats right off the bat?
I had spent half of my life at that point as a vegan, and I knew that the type of bakery we were would attract a lot of vegans. Also, I know that a lot of children are born with egg and milk allergies; I wanted to be sure that all children could have an amazing birthday cake no matter what.

Have you ever had a vegan baker working in one of your shops?
I’ve had several vegan bakers. However, I feel as though most of them were inhibited by old school beliefs about baking vegan.

Did mainly work on your vegan goods, or were they OK with making your non-vegan stuff as well?
Most seemed to turn there noses up at non-vegan goods, which was really frustrating as I was vegan for so long and saw everything as education and knowledge whether I personally believed in it or not.

Would it be difficult for a vegan to properly prepare your other treats without tasting them?
Our basic recipes are very simple and east to follow, if you understand the basic principles behind baking techniques, you should be able to make anything. Also, no one at the bakery minds tasting anything, so there are no excuses.

What do you think the biggest misconception about vegan desserts is?
Most people automatically think vegan means dry, flavorless cardboard and granola-ish.

What do you do with your vegan yummies to de-bunk the misconceptions?
I believe our approach is much different than most. All vegan recipes start as conventional and get tweeked to be vegan. We try very hard not to use traditional flavorless substitutes. When we have to make a substitute, we want it to add something- like bananas.

Is it any more difficult to find vegan organic ingredients than it is to find non-vegan organic ingredients?
Honestly, now a days, it is much easier. But when we first started we had to buy everything retail.

What’s your most popular vegan dessert?
That would be between the banana fudge brownie and the Slash Cupcake. (Devils food cupcake, chocolate frosting and curly chocolate shavings)

Does it seem like the demand for vegan baked goods has increased over the years?
For sure, mostly with little children.

I always hear people say that vegan cakes are dry, what are people doing wrong when they bake?
They are using substitutes such as Ener-G that act as a drying agent. Any kind of starch will do that. Try using a banana or possibly just leaving out the substitutes all together! You could also substitute oil for margarine or Earth Balance.

If Joe Blow off the street were blindfolded and asked to taste two of your chocolate cupcakes- one vegan and one conventional, do you think he could tell the difference?
I know he wouldn’t. We’ve actually done this! The vegan cupcake won every time, so now that’s all we offer!

Do you find that non-vegans are open to trying vegan desserts, or are they scared?
Most seemed to be scared, but love them when they try them accidentally, that happens almost every day – especially with the cupcake.

Do you think it’s important for a modern bakery to offer at least one vegan option?
It’s incredibly important, why alienate people? Were always trying to offer product that spans the board for allergies, we just started offering vegan sugar free options and believe it is so important.

Have you thought about making vegan versions of any of your famous bacon-infused treats, with vegan bacon?
We tried; it’s just not the same. As a vegan I never enjoyed fake meat and I guess that just followed me.

What’s the hardest thing about baking without dairy?
Running out of soymilk! It happens all the time! Even when I double the order. I think we have little vegan gnomes drinking it all.

What about pastry- can you make a vegan croissant?
You can, but margarine gets soft really fast and all the fat leaks out. We did, however, just start making vegan brioche, which rocks!

Is it harder to make dairy-free pastry than it is to bake vegan cakes and cookies?
Not really harder physically- harder mentally, it requires a lot of thought.

Were you ever vegan?
Yes, 7 years straight ad a few others here and there.

What made you go vegan?
I was raised vegetarian for the most part and became an extremist at a very young age. I don’t believe in doing something half way.

Finally, how many vegan cupcakes do you think you sell in a week?
Well, we have recently counted this, it’s 800 I’m the shop and another 200-300 in special orders.

Photos by Bill Lambert

*For the record, Chicago Diner did used to have kind of a gnarly vegan bakery- it has since improved by leaps and bounds.

Interview with Vanessa Valencia of A Fanciful Twist

Posted by on Tuesday, November 25th, 2008

I have been wanting to interview Vanessa Valencia of A Fanciful Twist from the first moment I saw her work. I finally got the chance to ask her some of my questions.

1. Tell us a little bit about yourself? (Name, location, occupation etc):
 
My name is Vanessa Valencia.  I am currently in Catalina Arizona, which is a wacky lil’ town about 30 minutes from Actual Tucson Arizona.  I spend most of my time in Catalina because this is where I have a little living space and I have a studio an office, and on the same property, I have a tiny building I use as a wee art gallery and shop (by appointment only and for shows). 
 
We have a little bit of acreage here with trees and wonderful nature, so I get to enjoy a peaceful solace away from the bustling city of Tucson.  I have a home in the city of Tucson too, which is a fun place to escape to every so often…   I used to spend most of my time in the city, but that has shifted more and more over the last 8 years, to get to the opposite being a fact…
 
Let’s see, I am an artist, and have been creating with the help of my ever nurturing parents since I was 11 years old.  I recently stepped back from my real world job, to be an artist full time.  It is excting and exhausting.  I end up working every waking hour of the day, but I love it to bits!!
 
I have shifted my art business to be solely online, and I love that!!  Makes things much easier and let’s me be in control of my day.

 I think finding something you love and making a living doing it is truely one of the coolest things ever. 
 
2. How popular are cupcakes in Arizona?
 
I don’t know about in Arizona as a whole.  But I bet they are HUGE!!   I can’t imagine who doesn’t love a cupcake???  How could they not ;)
 
3. I know that you make all kinds of art. Paintings, mixed media, paper dresses, art dolls, jewelry, photography, illustrations, and pottery. Is there anything you can’t do?
 
Oh yes!  I have a whole list of things that I wish I could do, that I wish for when I see a falling star.  I rotate them.  I have been playing the piano since I was a teensy little girl.  And, I wish to all falling stars, that I had a magical singing voice.  Wouldn’t that be just awesome.

– That would be awesome. I can picture it now. One thing I know for sure is that your album covers and music videos would surely be like nothing anyone has ever seen before.
 
4. Where do you get all of the awesome stuff that I see in your photographs?
 
Do you mean like antiques and such? 

Yes, that is what I meant.

Well, I have been collecting art and antique since I was given my own checkbook and taught ways to make money.  Probably since I was 13 years old.  I collect only what I love.  And, I search far and wide for many of my treasures.  I am also lucky to have procured a couple of mega treasures, like an antique life size wooden mermaid ( from religious processions in the Philippines ), from a local antiques dealer…  But, I go everywhere and keep my eyes peeled.
 
Although, my friends would attest to the fact that, I am so totally open to treasure finding, that I am lucky to say ( I hope I don’t jinx myself here) that treasures find me. 
 
And, don’t think I am totally daft, but, I do have dreams of treasures, and where I can find them.  And, dare I tell the secret that, I go in search for them at the place of my dream, and they really are there. That is how I found my 3rd piano…And another mandolin last week.

I think that is very cool. I love your treasures. Now when I am out and about I see something antique or unique I think about you, and if you have it.  Some of my dreams have lead me to people, places, or things… so I know what you mean by that too.
 
5. What is your earliest cupcake memory?
 
I thought about this one long and hard.  And I am 99.9% sure, my first real coherent memory, is from 2nd grade, baking hundreds of them for a bake sale.  They were strawberry shortcake cupcakes.  And, I sold them in a beautiful bricked schoolyard, with huge trees.  It was called Lincoln School and it was on Elm Street.  That was my elementary school.  Boy, we baked lots of cupcakes in those 5 years.   Bake sale extravaganzas, I tell ya.
 
6. How often do you eat cupcakes and what is your favorite kind?
 
I have a more salty tooth.  But, when I get in a cupcake mood, you can’t hold me back.  I work on making less over the top sweet frosting, and having a more delicious scrumptious frosting.  My fave one to date, is a sour cream frosting, that is a tiny bit salty…  Perfect for balancing the sweetness of the cupcakes.  I make cupcakes about once every month and a half.  And, the Mister eats tons of them.  He loves them.  I bake them because they make him happy, and I adore decorating them…
 
7. What does the future hold for A Fanciful Twist?
 
Hmm, good question.  I suppose, painting and making from here til my own eternity…

I really look forward to seeing what the future holds for you and watching all of your ideas or visions come to life.

Thank you Vanessa for letting me interview you. It was fun!

Interview with Donna from The Cupcakes Club

Posted by on Wednesday, November 12th, 2008

I recently interviewed one of my favorite people, Donna from The Cupcakes Club. Some of you may remember that Donna donated some fantastic prizes to our Miss American Cupcake Contest a few months back.

 

1. Tell us a little bit about yourself? (Name, location, occupation etc)
Hello everyone.
Hi Donna!
I live in Prescott, Arizona –about two hours north of Phoenix. I’m a small group reading teacher by day and The Cupcakes Club founder by night.
 
2. How popular are cupcakes in Arizona?
Sprinkles just came to Scottsdale and a few other cupcake bakeries opened up last year in the Phoenix area. If you have a craving for a cupcake…you’ll be able to find a sweet treat to eat.
3. When did you start working on The Cupcakes Club?
The idea came to me in early 2007. I began writing the books that summer (the teaching gig really pays off then with a two month break!) and the website began to take shape in the fall . The first book was published  and we launched the website in the summer of 2008 (a LONG process)
4. How do you come up with the idea for the books?
Working at an elementary school I get inspiration EVERY day. Something that a child says or an event that takes place…my mind tends to build upon that and create a story.
 
5. What advice would you give a writer who wanted to start writing their own book?
Go for it and write, write, write.  The more you write the more you’ll realize if it’s something you NEED to do.
 
6. How often do you eat cupcakes?
Any chance I can!
 – Me too!
 
7. What is your earliest cupcake memory?
I’m sure just like everyone else it’s a childhood birthday party. That’s the best thing about cupcakes…they remind you of happy memories and good times shared together.
 
8. What does the future hold for The Cupcakes Club?
We are growing bigger each day (thanks everyone!) and want to share wholesome, sweet fun with girls around the world. We have three books out and every week at www.thecupcakesclub.com we have contests and giveaways, updates on the characters from the book series, and posts about current events, fashion, and fun. We hope to inspire girls to celebrate being a girl and to enjoy this petite and sweet time in their lives. My goal would be for a young girl to grow up and when asked what their earliest cupcake memory was…they’ll think of The Cupcakes Club!
I really enjoy all of the contests that you do and I adore the books. To me The Cupcakes Club is even more than just great books, and fun contests. You also provide a safe place for young girls to fit in on the internet. As a mother of two young girls that is very priceless to me.
9. Your slogan is “The Cupcakes Club…girls with all the right ingredients.” What are all the right ingredients?
A Cupcakes girl believes in herself, dreams big, and inspires others to do the same.
 – That sounds like a winning recipe to me!
10. Members of The Cupcakes Club currently can receive club emails, and be a part of the online community. Do you plan on adding anything else to the club? A hotline perhaps?
We recently added a supercute “Make your own Membership card” to encourage girls to create their own Cupcakes Clubs at school or in their community. We’ve also discussed the ideas of dolls for the characters and having books and t-shirts available in department stores. It’s exciting to think about the future and The Cupcakes Club growing…maybe a Cupcakes movie??!
That would be so awesome! I can not wait to see what the future has in store for The Cupcakes Club.
Thank you Donna for letting me interview you! It was fun!
Please visit The Cupcakes Club if you would like more information.

Interview with Kimi of Megan Hearts Baking

Posted by on Wednesday, November 5th, 2008

I recently did my first ATC interview with Kimi of “Megan Hearts Baking”.

1. Tell us a little bit about yourself? (Name, location, occupation etc):

I live in Long Beach, CA with my husband, Steve (recently married….one month ago exactly!)
 
 – How exciting! Congrats on your one month anniversary!

2. How popular are cupcakes in California?

They are found everywhere: birthday parties, holiday functions, work potlucks, cooking shows, block parties, etc.  They are enjoyed by people of all ages! I even had cupcakes as the dessert at my wedding last month :) Red Velvet are the best!

So true! Nothing beats a great Red Velvet Cupcake!
 
3. When did you start working on the Megan Hearts Baking book?

We have been working on this book for over a year.
 
4. How did you come up with the idea for the book? 

Megan Fate (the real MEGAN who the book is writen about) is someone I admire and cherish! She is someone who models selflessness, acts with humility, pursues joy, and bleeds passion. She lives life to its fullest, loving adventure, learning from mistakes, and empowering others to pursue their dreams and goals. One night, during a high school youth event, I looked at my sister and said, “Wow! Megan lives a compelling life! She walks in confidence, never afraid to be herself! If more girls were like Megan, we’d have a different type of community here in Long  Beach.” At that moment, I ran up to Megan and told her “I’m writing a book and you’re the main character.” Within an hour, I had the entire book series figured out….with a list of adventures I couldn’t wait for Megan to share with readers!

*********Also, Baking is an important activity for young girls to learn because it creates community, allows for creativity, and builds a sense of accomplishment. Baking is something girls can tangible do at any age….an activity they can participate in with the help of their family and friends. We serve one another (look beyond just our personal needs) with baking….birthday and wedding cakes, Christmas cookies, get-well banana bread, heart shaped Valentine candies, etc. With baking comes mathematics, detail orientation, patience, endurance….which results in a sense of accomplishment. Everytime we try something new, we get to know ourselves better. We figure out what we like and don’t like, what we are scared of and what is comfortable, and what we want to pursue. Megan Hearts addresses mistakes and the fact that they WILL happen (they are inevitable). There is personal growth and development through mistakes…that is if, as my dad puts it, “we always get up everytime we fall.” 
 
5. What advice would you give a writer who wanted to start writing their own book?

First of all, dream big! If you want to write a book….write a book! Don’t let anyone tell you differently. Secondly, make sure you study up and research the subject or theme you want to talk about. Third, enjoy the subject you want to write about!
 
6. How often do you eat cupcakes?

I usually eat about two a month.
 
7. What is your earliest cupcake memory?

For my sixth birthday, my mom made fun-fetti cupcakes with pink frosting:) DELICIOUS:)
 
8. What does the future hold for Megan Hearts Baking?

Megan Hearts Baking is the first book in the Megan Hearts Series:) Each book will introduce/educate young girls on different hobbies, sports, etc. The second book is Megan Hearts Guitar.

I can not wait to read the next book in the series! Thank you Kimi for the sneak peak of “Megan Hearts Baking”, and letting me do this interview with you.

Kimi was kind enough to give me a sneak peak at her new book “Megan Hearts Baking”.

It will be the first in a series of Megan Hearts books which is aimed at girls 5 – 9 years of age to encourage them the explore new hobbies (obviously one is baking) and making goals.

This first Megan Hearts book introduces us to Megan and her , I guess you could call it – dilemma – Megan has a birthday party to go to and wants to bring her favorite treat – cupcakes! (She’s not alone there with the cupcakes). But her last go at baking adventure didn’t go so well…leaving her fearful to step foot in the kitchen again.

Megan and her mom learn how to bake cupcakes together – from finding a recipe, making a shopping list, learning kitchen safety, understanding measuring utensils, decorating the cupcakes, and sharing the tasty treats with friends and family. Megan gains confidence by learning from her mistakes…experiences joy as she discovers her own strengths and abilities…and develops a love for the sweetest treat of all – learning!

At the end of the book are biographies of real people that have used their passion for baking to open cupcake shops around the United States. The following cupcake shops: Magnolia Bakery (New York City), Sprinkles (Texas), Sugarbliss (Chicago), Cake and Art (West Hollywood), Stef from Cupcake Project (she has her fingers in everything these days!), and Frosted Cupcakery (Long Beach, CA) are the business that were interviewed and given a full page biography. The reason for these bios are to empower and inspire young girls to dream big!

I read the book with my 6 year old daughter Kinley and we both loved it! It was beautifully illustrated. Kinley related herself to Megan throughout the book. I think that this is a must read for every school age girl. The message Kinley got from “Megan Hearts Baking” was to never give up.

The book will be available from Thanksgiving on the Megan Hearts site as well as Amazon.

Cupcakes In The News

Posted by on Thursday, October 30th, 2008

Kathi Hardin of Leawood likes to decorate cupcakes as spider webs and mummies.

Spooky little cupcakes make Halloween sweet

Mary G. Pepitone; Wednesday Oct 29, 2008

At Halloween, Kathi Hardin scares up bewitchingly sweet treats. She also has plenty of tricks to help manage a busy household.

Finding the fun factor helps Hardin maintain balance between an active family — with husband Mike and their two sons, Maguire, 6, and Cooper, 2 — and her budding home-based business, Tray Bella. While preparing healthy food choices for her family is a priority, that doesn’t preclude the enjoyment of an occasional coolly decorated confection.

Residence: Leawood

Occupation: Homemaker and head of home-based, tray-decorating business

Special cooking interest: Baked desserts

Does Martha Stewart live here? No (laughing). You should see my kitchen after the boys have helped me cook. I think it’s good for kids to help make food, it’s good for their math and for them to go through the process of making something and tasting the end product. You need to let go of not making a mess. The kitchen needs to be cleaned anyway, and ideally, your kids help with that process, too. As far as my decorating goes, I focus on keeping things simple. I draw inspiration from home and gardening television shows, magazines and shops, then I file it away. When I’m ready to decorate, it just comes to me. I decorate on a budget, mix-and-match items and, luckily, received the gift to be able to pull it all together. When I get bored with how things look, I move all my furniture around, and it’s like I have a brand new house. My mother, Susan Kelly, is very creative and I think I get it from her.

Why start a business designing trays? Trays are so practical, so utilitarian. No matter what is being served, serving it on a tray just makes it so special. Although trays come in a variety of materials, from metal to wicker, I work with wood trays. I paint them and decorate them with beautiful or fun paper. It’s easy to build a tablescape on a tray, and then when it’s time to eat, you can easily remove the tray from the table for more room. It’s a special treat to serve lunch to yourself on a beautiful tray, you can sit anywhere, and cleanup is easy. Using a tray can be both functional and beautiful.

Have you always liked Halloween? I love the fall season, the cool weather, the colors. Nature provides so many things for decorating your home, too. Go out into your yard and collect a bowl of acorns or fill a basket with hedge apples with your kids. I decorate my house with these findings. When it comes to seasonal decorating, keep it simple and use what you already have. For Halloween this year, my fireplace mantel looks like a laboratory just by using glass containers I already owned. The boys and I like to make special treats for Halloween to give away, too. I save the paper towel tubes, decorate and fill them to resemble special English crackers. We also fill glycine bags with treats and I seal them with cute labels.

What is your fall food repertoire? During the fall I love to make soups, including white chicken chili, cheddar and pumpkin. But, to me, there is something old-fashioned about cupcakes. They are simple, beautiful, fun-to-make and a great way to control portions. White cake is the favorite flavor choice in my house. Decorate them using a pastry bag or simply add some sprinkles.

Please visit KansasCity.com for more information and a recipe.

Shanna Moakler talks to All Things Cupcake.

Posted by on Saturday, September 13th, 2008

I asked Shanna the other day if she’d be interested in talking with me about cupcakes. Her response, "yes i love cupcakes, red velvet!". I didn’t want to do any ol’ interview. I wanted something quick, fun, and sassy.

So here we go:

Shanna: Red velvet with cream cheese frosting is my FAVORITE!
Me: Red velvet w/ cream cheese is the best. yum.

Me: If you had to choose, would you pick the frosting or the cake?
Shanna: If I had to choose, I would choose to eat the frosting!
Who wouldn’t?

Me: In your opinion, what is the sexiest way to eat a cupcake?
Shanna: The sexiest way to eat a cupcake to me is having equal parts of cake and frosting, so i like using my fingers and getting messy!
Getting messy while eating a cupcake is a must.

Me: If you were stranded on a deserted island with only one cupcake, what flavor would it be?
Shanna: I would pick red velvet.

Me: Mrs Beasley’s or Sprinkles ?
Shanna: I choose mrs beasleys all the way, i like their mini muffins and cupcakes..
Me: I agree!
Shanna: I send their mini muffin baskets to people for holidays and stuff! hehe I personal don’t like sprinkles at all.. too much going on… I like a classic simple cupcake..

And there ya have it folks. Thanks Shanna <3

Bake & Destroy Interview w/ Cakespy!

Posted by on Sunday, July 27th, 2008

Wooo! Check out this awesome interview with Natalie of Bake & Destroy (One of our kick ass contributors). Cakespy’s interviews are always so fun and entertaining!

http://www.cakespy.com/2008/07/batter-chatter-interview-with-natalie.html

Interview with Matt Armendariz of MattBites.com

Posted by on Tuesday, July 15th, 2008

This is one of my favorite things about All Things Cupcake, featuring wonderful people who love cupcakes just as much as we do. I couldn’t think of a more perfect person to interview than Matt Armendariz, Photographer: mattphotographs.com &  food blogger: mattbites.com .

I remember finding Matt on Martha Stewart’s website and thinking, wow.. what have I been missing! The photography was amazing and the food.. well.. mouth was definitely watering. The first post I read was The Tattooed Latke Maker Gives In and have been going back ever since. How could you not with photos like this:

At one time, Matt mentioned his love for cupcakes to me in an e-mail and I just had to do an interview. So let’s begin, shall we?

Hi Matt! First, I feel that I should start this interview by saying…… I have a confession, I have never had a sprinkles cupcake. What am I missing?
Oh no, I’m afraid I’ll open the Sprinkles-Vs-Other Cupcake argument here. What I can tell you is this: Sprinkles’ packaging, presentation and retail space is impeccable. As a designer and art director I appreciate that. Plus their seasonal Cherry Cupcake cannot be beat. I’ve had better Red Velvet, though.

When you mentioned red velvet & vanilla to me, I just knew you were a fan.

Seriously, who doesn’t like cupcakes? I know there are detractors and haters, but I know they secretly love them. They have to.

A world without cupcakes is __________.

Angry and confused.

You started your food blog a little over two years ago, have you ever written about cupcakes?

I’ve written about them in passing but have never focused on them exclusively. I was a very early Sprinkles adopter and felt that was good enough for me. Besides, it’d be very easy for me to obsess over cupcakes and ignore everything else. If that ever happens please watch out. Expandable waistlines will ensue.

Moving from Texas to California, was it a big culture shock? I am originally from California and had moved to Tennessee 5 years ago. I honestly felt like I had gone through a time machine back to 1995.

I think I know exactly how you feel. For some reason I never felt completely at home in Texas, even though I’m still super proud to be a Texan. California has been my home long before I ever got here. Even as a child I’ve had ties to California, whether they were from relatives or family vacation. Plus both my parents had spent time in California growing up and I’ve always known I would end up here. I never thought California would be so good to me, though!

Do you think that there is a huge cupcake craze going on right now in Los Angeles?

It’s actually been going on for years; right when I think it’s hit a point of mega oversaturation another shop opens up. I love my cupcakes but it is frustrating.
Still, I eat them regularly!

It seems like celebrities love their cupcakes more now, than ever before. Why is that?

Because you can indulge in small quantities and also because with cupcakes presentation is everything. It’s absolutely everything. Just like celebrity.

How does your blog relate to your everyday life?

It’s certainly an extension of me. At first it was a place to fit in the stories and tidbits that didn’t have a home, now it’s what keeps me sane and connected to so many people.

As a self proclaimed "man obsessed with food and drink…" where do cupcakes fit in?

I have two very distinct food loves: salty and sweet. It’s the sweet part that must be controlled with the greatest amount of restraint. I’m chubby already, I could easily add an extra dozen pounds if I didn’t watch what I ate. So because of this cupcakes are always special treats for me. I treat them with the greatest amount of respect.

OK, lets get real here. What’s the best part? Frosting or cake?

I knew you would ask this! It’s really tough. I want to say it’s the frosting but even marginally acceptable frosting is ok if the cake is worth it. So yea, it’s the cake. Cake all the way, baby.

Do you have any food related tattoos, or any tattoos that specifically relate to your career?

I have no food related tattoos other than the vine of grapes and grape leaves that run down my left arm. My tattoos they don’t necessarily relate to my career.

Would you ever get a cupcake tattoo?

Sure, but it’d have to be the perfect illustration.

The perfect cupcake would be not too sweet, a touch of zest, creamy, dense, with the perfect crumb.

Food is love, cupcakes are the kisses on your eyelids and forehead before you fall asleep from someone you love.

Tell us a little bit about yourself, if you’d like.

Oh, I’m just a goofball who can’t seem to relax. But I’m a goofball who loves you and thanks you for this interview!

Interview with James Gray of Dozen Cupcakes

Posted by on Saturday, January 19th, 2008


I took my first field trip to the local cupcake shop earlier this week. I did not expect to find one of the best cupcakes I have ever had at Dozen Cupcakes. The Raspberry Zinger is killer. I mean seriously good. I LOVED it! Nor did I expect one of the owners, James Gray, of Dozen to comment on my review. I got up the courage to ask him to give me an interview on all things cupcake. He was ever so nice and said yes.

About Dozen…

Dozen is a joint effort between James Gray and Andrew Twigg. James and Andrew both live in Pittsburgh’s Regent Square neighborhood. James attended culinary school in Chicago and worked as a baker and cook in several Chicago restaurants. His best work went down in his Lincoln Square apartment, throwing dinner parties that would make the folks at Gourmet take a second look.
Where were you when you came up with the idea for Dozen?I was in the car driving and thinking about what I was going to do with my life. I had just moved to Pittsburgh from Chicago and the opportunities were much fewer. It became clear that I would have to do my own thing if I was going to be employed doing something that I liked.We opened it very quickly. We started talking about it in late October and opened on December 29th! I still can’t believe we did it so fast.The fame and fortune! Just kidding. The best thing is seeing all the people’s faces light up when they come in here. Especially the kids. It is very rewarding.

What is your earliest cupcake memory?
Hmmmm. I guess the box cupcakes that you always saw at the church picnics.

Where do your recipes come from, and what is your inspiration for new flavors?
Most of our recipes are adaptations of old fashion recipes. We love to look through old women’s magazines and old cookbooks. We usually have to change a few things around to suite our tastes and the volume we bake. And our inspiration comes from anywhere really. Mostly we like the classic flavor combos but occasionally we spice it up a bit. Literally!We usually have to test something a few times to get it just right for Dozen. We have very particular standards for our yummy cupcakes.

Have you had any flavors that were a complete disaster?
Honestly, we just haven’t had any disasters. We are very careful to make cupcakes that people will like!Cosmo and Elvis. The cosmo is a vanilla cake with vodka soaked cranberries and pink lime butterccream. The Elvis is a banana cake with a Nutella center and our famous peanut butter buttercream!

How many cupcakes do you make per day?
Depends on the day. We bake about 3000-3500 a week with catering orders.

What do you do with the tasty leftovers at the end of the day?
Some go to Meals on Wheels and the others get distributed out into the community one way or another.I love our Vanilla Vanilla cupcakes. Classic and Yummy!

How often do you eat cupcakes?
Not very often now. I prefer to make them for others to enjoy. I like potato chips!

What do you do on your day off?
What day off?Never!Why not. Some people don’t like frosting. We sell them without it if that is the way they want it.

What is next for Dozen Cupcakes?
We are opening Dozen Bake Shop on Saturday January 26th. This is a bakery/cafe concept that is new in Pittsburgh. We will serve real homestyle desserts in a cute country-chic environment. We think it will be a hit.Thank you so much for asking me to do the interview! It was very nice of you.

Dozen is Pittsburgh’s urban cupcake experience. Bring the kids or a special someone or just bring yourself. Grab a unique cupcake for your co-worker’s birthday, or grab a dozen for the office; get a high quality coffee or tea. Forget a wedding cake, order 200 White Wedding cupcakes. Son or Daughter turning 5 years old? She or he will be the talk of the town when you dish up each guest their own unique cupcake. No forks, no knives! Dozen is bringing a little piece of the big city to this big little city of Pittsburgh.

 

 

How long did it take you to open Dozen, concept to fruition?

 

What is the best thing about owning a cupcake shop?

 

 

 

How many times do you test a recipe before it becomes a regular on the menu?

 

 

What is your most popular flavor?

 

 

 

What is your favorite cupcake?

 

 

 

Do you dream about cupcakes?

 

Is a cupcake, without frosting, a cupcake?

 

 

Is there anything you would like to add?

 

Back at ya James! Good luck with Dozen Bake Shop! I cant wait to stop in and see it.